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02E-commerce · Product discovery

Tools built for serious work.

A product-first storefront for durable workshop tools, designed to make technical comparison feel fast, human and reassuring.

MORROWTools   Workwear   Guides   Cart (0)

WORKSHOP ESSENTIAL · 014

Bench light.
Built to last.

1200 lm · IP54 · 8 hr runtime

View specification →

The product thinking

Challenge

Specification-heavy products are difficult to compare on small screens. Shoppers need confidence without opening five tabs or calling support.

Solution

A guided catalogue with plain-language filters, persistent comparisons and product pages that connect performance data to real jobs.

Primary audience

Independent makers, small workshops and skilled tradespeople buying professional equipment online.

User journey

  1. Shop by job
  2. Compare key specifications
  3. Check workshop fit
  4. Buy or request advice

Capabilities

  • E-commerce UX
  • Design system
  • Product data
  • Conversion optimisation

Design direction

Direct, tactile and engineered without feeling industrially cold.