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01Lead generation · Home services

Renovation, planned clearly.

A calm, conversion-focused website for a Dutch renovation studio that wants to replace uncertainty with a clear, credible process.

NOORDProjects   Process   Studio
Make room forthe way you live.
Plan 04

1920s home
Energy upgrade
Utrecht

Plan your renovation →

The product thinking

Challenge

Homeowners often arrive with inspiration but little idea of cost, sequence or practical risk. The site needs to build trust before the first conversation.

Solution

A guided service journey that explains the process, shows decisions in context and turns a vague idea into a qualified project brief.

Primary audience

Homeowners planning extensions, interior renovations and energy upgrades in the Netherlands.

User journey

  1. Choose a project type
  2. Explore the six-step process
  3. Build a project brief
  4. Book a planning call

Capabilities

  • Positioning & content
  • UX architecture
  • Lead qualification
  • WordPress build

Design direction

Quiet confidence, architectural restraint and practical clarity.